BEAT COMPETITION

Written By Jeffrey Gitomer
@GITOMER

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.

BEAT COMPETITION

Odds are, you were chosen because the customer felt your product was better or your relationship was better.

Here are the 4.5 reasons that customers will choose you over the competition:

1. They perceive that your product would work better in their environment.
2. They perceive greater value in your product than yourcompetitor’s product.
3. They perceive that there was no or low risk attached to buying your product.
4. They have confidence in you and your ability to deliver what you promise.

4.5 Someone else told them that yours was the best product. And no matter what you say or do, they are going to buy anyway.