The WOW Factor. Use it to Land a Big Sale.

WOW is your ability to be different. The WOW factor and your closing ratio have lots in common. If you don’t WOW ’em it’s likely you won’t sell ’em. I went to New York to sell a publisher on a book of my first 100 articles. I used the WOW factor.

 

Will the Real Objection Please Stand Up!

The customer says, “I object!” or does he? Is it the true objection, a stall, or a lie? Euphemistically called objection or concern, it’s actually the real reason a prospect won’t buy now.

 

Sales Managers Can Help or Hurt, It’s Up to Them.

More sales are lost through poor sales management than through poor salesmanship. Managers/Owners can encourage or discourage sales with their policies and actions. What’s makes a great sales manager?

 

A Weekly Sales Meeting is a Place to Create New Sales

Sales staff meetings are a vital link between what your company expects the sales team to do, and what actually gets sold in the trenches. It is a place where marketing is converted to sales. But how often is the opportunity these meetings provide lost, rather than gained?