A Penny Saved is a Penny Earned. Or is It?

Ben Franklin sought to cultivate his character by a plan of 13 virtues, which he developed at age 20 (in 1726), and continued to practice in some form for the rest of his life. His autobiography lists his 13 virtues as:

 

Do Your People WANT to Listen to You?

Finding the Right Salesperson

#1119Do Your People WANT to Listen to You? I’m at a corporate conference about to give my 90-minute, customized, personalized talk. I spent hours preparing it — as I do all my talks — and I’ve spent the last 20 years improving my speaking, presentation, and performance skills.

 

Look Out for the (Loyalty) Locomotive!

This is an excerpt from my book: Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Customer Satisfaction is Worthless. "Wait just a second there," you say. "Customer satisfaction is important!" I agree. It is important. It's just that on the ladder of customer service importance, the ladder of success, "customer satisfaction" is the lowest rung. Customer Loyalty is the top ...