Running is Like Selling. A Race to the Finish.

Editor’s note: This is a Gitomer throwback article but the message is still relevant today. I just ran my first race. An 8K (five miles for us anti-metric devotees) road race. I’ve been in sales for 25 years. I’ve been running for six months.

 

Watson, come here. I need you to help me make a sale.

Take away the telephone and you’d have a tough time doing business. Is this sales tool so vital that you take it for granted? Do you assume that just because it’s there, that you know how to use it? Bad assumption.