The word objection in sales is totally misunderstood. To most salespeople an objection (price is too high, have a satisfactory supplier, we spent our whole budget, yada, yada) is a reason the prospect is not buying and it’s met with dismay and disappointment.
An excerpt from Jeffrey’s book, The Little Gold Book of YES! Attitude
An excerpt from Jeffrey’s book,
Want to make the sale? Show me the pictures, baby!
471Want to make the sale? Show me the pictures, baby!