Converting satisfied to loyal – Spinning straw into gold.

  This is an excerpt form my book: Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Your ability to convert your satisfied customers into loyal customers is the fulcrum point of your long-term success both as a company and an employee (person). The company wants loyal customers to ensure a solid customer base and long-term growth. The employee wants them …

 

It’s that time of year: “Call me back after the holidays”

Finding the Right Salesperson
#348 It's that time of year: "Call me back after the holidays." Humbug. Salespeople hate holidays. It's an excuse for decision makers to put buying decisions on hold. But the worst of them are the Christmas to New Year, "Call me back after the holidays," and "Call me after the first of the year." Two of the most hated phrases ...

 

Don’t ask me ask yourself! Questioning real deep.

Finding the Right Salesperson
Don't ask me ask yourself! Questioning real deep. I get emails, faxes, and letters with questions. Salespeople needing HELP. Salespeople wanting that instant answer. Well here's my question back to you. What are the most important questions to ask YOURSELF this year? That's right -- for the REAL answers you need, don't ask me -- ask yourself. Here are 54.5 ...