Converting satisfied to loyal – Spinning straw into gold.

  This is an excerpt form my book: Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Your ability to convert your satisfied customers into loyal customers is the fulcrum point of your long-term success both as a company and an employee (person). The company wants loyal customers to ensure a solid customer base and long-term growth. The employee wants them …

 

The “Get-Real” factor. It builds or destroys.

What is “Get Real”? It’s a way to look at your customer service opportunities in a more realistic and actionable way. We’ve all had good service experiences, and we’ve all had bad service experiences. Get Real takes lessons from both and applies them to your daily thought processes and actions. Get Real is about putting yourself in the customer’s shoes. …