#106 Salesmanship
The age-old battle of Price vs. Cost. Who loses?
You, if you’re selling price. Price is the fair market value (amount of money) one is asking for to acquire goods or services. Cost refers to the money it will take to do business over the lifetime usage (total value) of a product or service. Master sales trainer Ron Karr says, “If your sales presentation revolves around price (or …
It was Just an Ordinary Flight from Ft. Lauderdale
“Welcome to First Class.” said Captain Marty Bell. Startled, I stopped what I was doing to listen. I’ve taken more than 250 flights in the last two years, and this is the first time I have ever seen the pilot mingle with the passengers before the flight. (Passenger is the airline’s poorly chosen euphemism they substitute for the real word,“customer.”)
CLIFFNOTES
So, here for your “I have no time” enjoyment, are the Gitomer Cliff Notes — the new classic goal achievement method: