#413I seem to have lost a customer around here someplace. How much is one customer worth?How much does it cost to lose one customer?More than you want to know.More than you can measure in real dollars. Most people only measure the dollar loss of a sale, or how much revenue was lost for the year. Big mistake. For openers, multiply …
Are You a Sales Leader or a Sales Chaser?
I grew up in Haddonfield, New Jersey. We lived at the corner of the busiest intersection in town. I was 15 years old when we got a puppy named "Thing-a-ma-jig." The cutest, friendliest mutt-puppy you ever saw. One morning, about a week later, I opened the front door to get the paper -- and the puppy got loose. She started ...
