Don’t ask me ask yourself! Questioning real deep.

Written By Jeffrey Gitomer
@GITOMER

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.

I get emails, faxes, and letters with questions. Salespeople needing HELP. Salespeople wanting that instant answer.

Well here’s my question back to you. What are the most important questions to ask YOURSELF this year? That’s right — for the REAL answers you need, don’t ask me — ask yourself.

Here are 54.5 critical sales, career, service, loyalty, and personal development questions that are guaranteed to make you think, squirm, say “ouch,” and maybe even act.

INSTRUCTIONS: Read each one, pause, think, circle the numbers that need immediate attention or further thought.

1. What are the five most important goals for me to achieve this year?

2. What is my plan for each?

3. Why am I watching TV reruns instead of working on my 5 major goals?

4. What would happen if I lost two of my top ten customers?

5. What am I doing to prevent that loss?

6. How often am I in front of my customers?

7. Suppose my competition was in front of my customer once a day with something of valuable, and all I had was literature about me?

8. What will my website do that will make my customers buy something?

9. What will my website do that will make my customers return?

10. What does my website look like compared to my competition?

11. Do they wish they had mine or do I wish I had theirs? Or do they both suck?

12. How easy is it to do business with me?

13. Am I available to my customers 24.7.365?

14. What’s my plan to get there?

15. How much do I hate a computer that answers the phone?

16. Does my company have a computer that answers the phone?

17. What am I thinking?

18. How friendly are the employees at my company?

19. How friendly am I?

20. How’s my attitude?

21. Do I try to do one positive mental attitude building exercise a day?

22. What value am I bringing to my customer beyond my product and service?

23. How am I helping my customers build their business?

24. What separates me from my competition in the eyes of a customer?

25. What am I doing to earn my customers loyalty?

26. How vulnerable am I to our competition?

27. How vulnerable am I to a price reduction from a competitor?

28. Will all my best employees or co-workers be here at the end of the year?

29. Why will some customers leave?

30. What am I “known” for?

31. What am I recognized as being “the BEST” at?

32. How excellent are my selling skills?

33. What questions am I asking my prospects and customers that my competition is not asking?

34. Why did the last five prospects say no?

35. What am I doing about it?

36. Why did the last five prospects say yes?

37. How am I building on that?

38. What does my voicemail say?

39. Is my voicemail message smart or dumb?

40. How many hours of TV a day do I watch?

41. How many hours would that be per year? (OUCH!)

42. How many of those hours are helping me succeed?

43. How many books on creativity have I read in the last 12 months?
44. How many books on sales or service have I read in the last 12 months?

45. How many books have I read in the past 12 months?

46. How many self help tapes have I listened to in the car last week?

47. How much time am I devoting to learning?

48. How much time am I investing in promoting and positioning my business?

49. How much am I spending to improve my image?

50. What do the leaders in my industry say about me?

51. How many people are spreading my “word” for me?

52. What’s my plan to double my income over the next three years?

53. What will i need to learn to get it? What will I have to give up to get it?

54. How much do I love what I do?

(my questions to you)

54.5 If you don’t love it, why are you doing it?

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Jeffrey Gitomer, author of The Little Red Book of Selling, and The Little Red Book of Sales Answers. President of Charlotte-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts training programs on selling and customer service. He can be reached at 704/333-1112 or e-mail to salesman@gitomer.com