Diamonds

Diamonds

Written By Jeffrey Gitomer
@GITOMER

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.

Acres of Diamonds

by Russell H. Conwell

*This is a long speech – our website is unable to display the entire speech. To read the rest, go to: http://www.temple.edu/about/temples_founder/acres_text.html

I AM ASTONISHED that so many people should care to hear this story over again. Indeed, this lecture has become a study in psychology; it often breaks all rules of oratory, departs from the precepts of rhetoric, and yet remains the most popular of any lecture I have delivered in the fifty-seven years of my public life. I have sometimes studied for a year upon a lecture and made careful research, and then presented the lecture just once — never delivered it again. I put too much work on it. But this had no work on it — thrown together perfectly at random, spoken offhand without any special preparation, and it succeeds when the thing we study, work over, adjust to a plan, is an entire failure.

The “Acres of Diamonds” which I have mentioned through so many years are to be found in this city, and you are to find them. Many have found them. And what man has done, man can do. I could not find anything better to illustrate my thought than a story I have told over and over again, and which is now found in books in nearly every library.

In 1870 we went down the



Tigris


River

. We hired a guide at Bagdad to show us

Persepolis
,

Nineveh
and

Babylon
, and the ancient countries of Assyria as far as the

Arabian Gulf
. He was well acquainted with the land, but he was one of those guides who love to entertain their patrons; he was like a barber that tells you many stories in order to keep your mind off the scratching and the scraping. He told me so many stories that I grew tired of his telling them and I refused to listen — looked away whenever he commenced; that made the guide quite angry.

I remember that toward evening he took his Turkish cap off his head and swung it around in the air. The gesture I did not understand and I did not dare look at him for fear I should become the victim of another story. But, although I am not a woman, I did look, and the instant I turned my eyes upon that worthy guide he was off again. Said he, “I will tell you a story now which I reserve for my particular friends!” So then, counting myself a particular friend, I listened, and I have always been glad I did.







HE SAID there once lived not far from the River Indus an ancient Persian by the name of Al Hafed. He said that Al Hafed owned a very large farm with orchards, grain fields and gardens. He was a contented and wealthy man — contented because he was wealthy, and wealthy because he was contented. One day there visited this old farmer one of those ancient Buddhist priests, and he sat down by Al Hafed’s fire and told that old farmer how this world of ours was made.

He said that this world was once a mere bank of fog, which is scientifically true, and he said that the Almighty thrust his finger into the bank of fog and then began slowly to move his finger around and gradually to increase the speed of his finger until at last he whirled that bank of fog into a solid ball of fire, and it went rolling through the universe, burning its way through other cosmic banks of fog, until it condensed the moisture without, and fell in floods of rain upon the heated surface and cooled the outward crust. Then the internal flames burst through the cooling crust and threw up the mountains and made the hills and the valleys of this wonderful world of ours. If this internal melted mass burst out and cooled very quickly it became granite; that which cooled less quickly became silver; and less quickly, gold; and after gold diamonds were made. Said the old priest, “A diamond is a congealed drop of sunlight.”

This is a scientific truth also. You all know that a diamond is pure carbon, actually deposited sunlight — and he said another thing I would not forget: he declared that a diamond is the last and highest of God’s mineral creations, as a woman is the last and highest of God’s animal creations. I suppose that is the reason why the two have such a liking for each other. And the old priest told Al Hafed that if he had a handful of diamonds he could purchase a whole country, and with a mine of diamonds he could place his children upon thrones through the influence of their great wealth.

Al Hafed heard all about diamonds and how much they were worth, and went to his bed that night a poor man — not that he had lost anything, but poor because he was discontented and discontented because he thought he was poor. He said: “I want a mine of diamonds!” So he lay awake all night, and early in the morning sought out the priest.

Now I know from experience that a priest when awakened early in the morning is cross. He awoke that priest out of his dreams and said to him, “Will you tell me where I can find diamonds?” The priest said, “Diamonds? What do you want with diamonds?” “I want to be immensely rich,” said Al Hafed, “but I don’t know where to go.” “Well,” said the priest, “if you will find a river that runs over white sand between high mountains, in those sands you will always see diamonds.” “Do you really believe that there is such a river?” “Plenty of them, plenty of them; all you have to do is just go and find them, then you have them.” Al Hafed said, “I will go.” So he sold his farm, collected his money at interest, left his family in charge of a neighbor, and away he went in search of diamonds.

He began very properly, to my mind, at the Mountains of the Moon. Afterwards he went around into Palestine, then wandered on into Europe, and at last, when his money was all spent, and he was in rags, wretchedness and poverty, he stood on the shore of that bay in Barcelona, Spain, when a tidal wave came rolling in through the Pillars of Hercules and the poor, afflicted, suffering man could not resist the awful temptation to cast himself into that incoming tide, and he sank beneath its foaming crest, never to rise in this life again.

When that old guide had told me that very sad story, he stopped the camel I was riding and went back to fix the baggage on one of the other camels, and I remember thinking to myself, “Why did he reserve that for his particular friends?” There seemed to be no beginning, middle or end — nothing to it. That was the first story I ever heard told or read in which the hero was killed in the first chapter. I had but one chapter of that story and the hero was dead.







WHEN the guide came back and took up the halter of my camel again, he went right on with the same story. He said that Al Hafed’s successor led his camel out into the garden to drink, and as that camel put its nose down into the clear water of the garden brook Al Hafed’s successor noticed a curious flash of light from the sands of the shallow stream, and reaching in he pulled out a black stone having an eye of light that reflected all the colors of the rainbow, and he took that curious pebble into the house and left it on the mantel, then went on his way and forgot all about it.

A few days after that, this same old priest who told Al Hafed how diamonds were made, came in to visit his successor, when he saw that flash of light from the mantel. He rushed up and said, “Here is a diamond — here is a diamond! Has Al Hafed returned?” “No, no; Al Hafed has not returned and that is not a diamond; that is nothing but a stone; we found it right out here in our garden.” “But I know a diamond when I see it,” said he; “that is a diamond!”

Then together they rushed to the garden and stirred up the white sands with their fingers and found others more beautiful, more valuable diamonds than the first, and thus, said the guide to me, were discovered the diamond mines of

Golconda
, the most magnificent diamond mines in all the history of mankind, exceeding the


Kimberley

in its value. The great Kohinoor diamond in England’s crown jewels and the largest crown diamond on earth in Russia’s crown jewels, which I had often hoped she would have to sell before they had peace with Japan, came from that mine, and when the old guide had called my attention to that wonderful discovery he took his Turkish cap off his head again and swung it around in the air to call my attention to the moral.







THOSE Arab guides have a moral to each story, though the stories are not always moral. He said had Al Hafed remained at home and dug in his own cellar or in his own garden, instead of wretchedness, starvation, poverty and death — a strange land, he would have had “acres of diamonds” — for every acre, yes, every shovelful of that old farm afterwards revealed the gems which since have decorated the crowns of monarchs. When he had given the moral to his story, I saw why he had reserved this story for his “particular friends.” I didn’t tell him I could see it; I was not going to tell that old Arab that I could see it. For it was that mean old Arab’s way of going around such a thing, like a lawyer, and saying indirectly what he did not dare say directly, that there was a certain young man that day traveling down the Tigris River that might better be at home in America. I didn’t tell him I could see it.

I told him his story reminded me of one, and I told it to him quick. I told him about that man out in


California

, who, in 1847, owned a ranch out there. He read that gold had been discovered in

Southern California
, and he sold his ranch to Colonel Sutter and started off to hunt for gold. Colonel Sutter put a mill on the little stream in that farm and one day his little girl brought some wet sand from the raceway of the mill into the house and placed it before the fire to dry, and as that sand was falling through the little girl’s fingers a visitor saw the first shining scales of real gold that were ever discovered in California; and the man who wanted the gold had sold his ranch and gone away, never to return.

I delivered this lecture two years ago in


California

, in the city that stands near that farm, and they told me that the mine is not exhausted yet, and that a one- third owner of that farm has been getting during these recent years twenty dollars of gold every fifteen minutes of his life, sleeping or waking. Why, you and I would enjoy an income like that!

But the best illustration that I have now of this thought was found here in


Pennsylvania

. There was a man living in

Pennsylvania
who owned a farm here and he did what I should do if I had a farm in


Pennsylvania

– he sold it. But before he sold it he concluded to secure employment collecting coal oil for his cousin in


Canada

. They first discovered coal oil there. So this farmer in

Pennsylvania
decided that he would apply for a position with his cousin in


Canada

. Now, you see, the farmer was not altogether a foolish man. He did not leave his farm until he had something else to do.







OF ALL THE simpletons the stars shine on there is none more foolish than a man who leaves one job before he has obtained another. And that has especial reference to gentlemen of my profession, and has no reference to a man seeking a divorce. So I say this old farmer did not leave one job until he had obtained another. He wrote to


Canada

, but his cousin replied that he could not engage him because he did not know anything about the oil business. “Well, then,” said he, “I will understand it.” So he set himself at the study of the whole subject. He began at the second day of the creation, he studied the subject from the primitive vegetation to the coal oil stage, until he knew all about it. Then he wrote to his cousin and said, “Now I understand the oil business.” And his cousin replied to him, “All right, then, come on.”

That man, by the record of the country, sold his farm for eight hundred and thirty-three dollars — even money, “no cents.” He had scarcely gone from that farm before the man who purchased it went out to arrange for watering the cattle and he found that the previous owner had arranged the matter very nicely. There is a stream running down the hillside there, and the previous owner had gone out and put a plank across that stream at an angle, extending across the brook and down edgewise a few inches under the surface of the water. The purpose of the plank across that brook was to throw over to the other bank a dreadful-looking scum through which the cattle would not put their noses to drink above the plank, although they would drink the water on one side below it.

Thus that man who had gone to


Canada

had been himself damming back for twenty-three years a flow of coal oil which the State Geologist of Pennsylvania declared officially, as early as 1870, was then worth to our state a hundred millions of dollars. The city of


Titusville

now stands on that farm and those Pleasantville wells flow on, and that farmer who had studied all about the formation of oil since the second day of God’s creation clear down to the present time, sold that farm for $833, no cents — again I say, “no sense.”







BUT I NEED another illustration, and I found that in


Massachusetts

, and I am sorry I did, because that is my old state. This young man I mention went out of the state to study — went down to


Yale


College

and studied mines and mining. They paid him fifteen dollars a week during his last year for training students who were behind their classes in mineralogy, out of hours, of course, while pursuing his own studies. But when he graduated they raised his pay from fifteen dollars to forty-five dollars and offered him a professorship. Then he went straight home to his mother and said, “Mother, I won’t work for forty-five dollars a week. What is forty-five dollars a week for a man with a brain like mine! Mother, let’s go out to


California

and stake out gold claims and be immensely rich.” “Now,” said his mother, “it is just as well to be happy as it is to be rich.”

But as he was the only son he had his way — they always do; and they sold out in

Massachusetts
and went to


Wisconsin

, where he went into the employ of the Superior Copper Mining Company, and he was lost from sight in the employ of that company at fifteen dollars a week again. He was also to have an interest in any mines that he should discover for that company. But I do not believe that he has ever discovered a mine — I do not know anything about it, but I do not believe he has. I know he had scarcely gone from the old homestead before the farmer who had bought the homestead went out to dig potatoes, and he was bringing them in a large basket through the front gateway, the ends of the stone wall came so near together at the gate that the basket hugged very tight. So he set the basket on the ground and pulled, first on one side and then on the other side.