1. Call your best customer.
2. Invite him or her to meet you at a driving range — either at eight o’clock in the morning or at noon.
3. Cater in breakfast or lunch.
4. Hire a golf pro — make the golf pro a surprise guest.
5. Tell your customer to bring a driver, a five iron, and a seven iron.
5.5 Present your customer with a half-an-hour golf lesson while the two of you hit a bucket of balls.
They would much rather take two strokes off their game than play a round of golf with you (no offense). Not only will you get them talking about the event, you will get them sending you additional purchase orders.
I don’t make many guarantees. But I guarantee if you use this one idea during the summer, it will build relationships, and make you money.
