Web Questions

Web Questions

Written By Jeffrey Gitomer
@GITOMER

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.


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9.5 Web Questions, and 3 “Uh oh?s”


  1. What are your industry leaders doing?



  2. What are you doing by comparison?


3. When do your customers need you? (BIG CLUE: Before you open? After

you close?)

  1. How much more business could you gain with a 24-hour access?



  2. How much would you lose if your competition beat you to the market?


6. What does your website offer that helps your customer achieve their

goals and dreams?

7. How easy (fast) is it to navigate your site?

8. How much time does it take to get to your most wanted information?

9.5 How accessible is your staff to answering web-questions (or any

customer questions for that matter)?

Three “uh oh” questions to lookout for (and answer realistically) in the coming e-tidal wave.



  1. Does your customer need your salesperson to buy?



  2. Does your customer resist or resent your salesperson?


3. Could your company make more money if you eliminated a distribution

channel (thereby a salesman’s commission)?



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without written permission from Buy Gitomer & Jeffrey H. Gitomer. 704/333-1112

“Web Questions” faxback #187