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A truly unique, 64-page, easel-backed, desktop flip-book, readable from both sides at once, and containing the best of Jeffrey’s Customer Loyalty Principles. A fully-illustrated, easy to read reminder to always give the best service you have ever received.
A timeless classic about the value of a loyal customer. Why measure satisfaction when all that counts is loyalty?
Since 98% of all sales are NOT made on the first call, follow-up is as important as any part of the selling process. Turn off the TV, stop making excuses, develop your own follow-up system, and watch the sales roll in. Jeffrey Gitomer’s Little E-Book of Follow-Up was first released in 2004 as a companion to the international runaway best seller, Jeffrey Gitomer’s Little Red Book of Selling.
How much is one customer worth? How much does it cost to lose one customer? More than you want to know. More than you can measure in real dollars. Most people only measure the dollar loss of a sale, or how much revenue was lost for the year. Big mistake. For openers, multiply that times 20 years. React, Respond, Recover +1: Jeffrey Gitomer’s Little E-Book of How to Win Back Lost Customers is a companion to Customer Loyalty Concepts.