How much is one customer worth? How much does it cost to lose one customer? More than you want to know. More than you can measure in real dollars. Most people only measure the dollar loss of a sale, or how much revenue was lost for the year. Big mistake. For openers, multiply that times 20 years. React, Respond, Recover +1: Jeffrey Gitomer’s Little E-Book of How to Win Back Lost Customers is a companion to Customer Loyalty Concepts.

Since 98% of all sales are NOT made on the first call, follow-up is as important as any part of the selling process. Turn off the TV, stop making excuses, develop your own follow-up system, and watch the sales roll in. Jeffrey Gitomer’s Little E-Book of Follow-Up was first released in 2004 as a companion to the international runaway best seller, Jeffrey Gitomer’s Little Red Book of Selling.

You can work out anything, if you take the time to understand the other person’s point of view. Listen with the intent to understand before you speak, then you can respond with the full knowledge of what has been communicated. Jeffrey Gitomer’s Little E-Book of Listening: How to Listen with the Intent to Understand was first released in 2006 as a companion to the Little Black Book of Connections.

In this 50-page e-book, Jeffrey shares some of the intimate personal information that has been passed down to him or that he has experienced — the most significant people that had the greatest impact on his attitude and, as a result, his success. People of Attitude and Influence was first released as a companion to the New York Times best seller, Jeffrey Gitomer’s Little Gold Book of YES! Attitude.

E-mail e-licits e-motion from all concerned. Your job is to e-volve your e-mail knowledge and continue e-learning until you can convert it to e-earning. Jeffrey Gitomer’s Little e-Book of e-mail was originally written as a companion to Jeffrey Gitomer’s Little Green Book of Getting Your Way but now stands alone as as essential guide to trials and triumphs, the pinnacles and pitfalls of email.

Running a road race is not just about winning. It’s about competing. It’s about being and doing your best. It’s about personal best – not world best. Ask any runner. It’s about personal victory and personal pride. Same in sales. Jeffrey Gitomer’s Little E-Book of Winners and Whiners: How to Stop the 29.5 Most Common Sales Whines and Prepare to Win is a companion to the Little Platinum Book of Cha-Ching.

Salespeople are looking for answers. They want them now, they want them fast, they want them free. Buy this book, you’ll get two out of three.

There are universal laws of selling that determine whether you succeed, or don’t succeed — whether you earn enough to enjoy the lifestyle you want or struggle to make ends meet.

Hiring the right people, creating the best principles, teaching and training, encouragement, making a deal, the courage to grow, and every other aspect of business as relates to success and money.

Global sales authority Jeffrey Gitomer’s bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work — every day, in real-world selling situations.