Category: Loyalty

How deep is your brand? You can say anything you want about amazon, but you cannot doubt the power and the depth of their brand. They own way more than their name in the marketplace. The brand name you know best is “amazon shopping” when you’re comparing a price at a bookstore or an appliance…

Think about the last few things you purchased. They hold the secrets to increasing your sales. Giving a seminar, I was in a stream-of-conscience talking about buying motives and why people buy. As usual I was focused on the customer side, the probable purchaser side, the buyer side of the equation. Then out of the…

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