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Question: When is the prospect ready to buy? Answer: He or she will tell you if you just pay attention (aka listen). The link between the presentation and the close of the sale are buying signals. Recognizing the signals to buy is one of the nuance areas in the science of selling. I don’t believe…

Seems too simple. Just ask. In most cases to get the sale — at some point you must ask for it. “Yes, Jeffrey,” you say, “but when do you ask? What’s the perfect time to ask?” How do I know? No one knows that except you. I can only tell you it’s a delicate combination…

How do you make a sales presentation? No I don’t mean warm up, probe, present, over come objections, close. I mean what’s the big picture of your sales presentation? What’s the content of your sales presentation? And most important how are you certain that you engage your prospect in your presentation? What makes your sales…

Ever dream? Ever had a scary dream? Think you were dying? Falling? Wake up in a sweat? What causes dreams? I have no idea — and neither do the experts. All kinds of studies, all kinds of theories, all kinds of books, very few answers. And you’re thinking “night,” aren’t you? There’s a much more…

Where is “value” in your sales equation? Where is “value” in your sales presentation? What role does “value” play in building customer loyalty? How does “value” help build solid business relationships? How does value convert selling to buying? How does your prospect PERCEIVE what you’re saying and offering is actually valuable to THEM? ANSWER: Your…

When I was 19, my dad made me production manager of his 75 employee kitchen cabinet manufacturing factory. Before I officially took the job I worked in the shop at each job, and set production standards based on what I could produce at each station. On my first official day as boss, Ozzie, our superstar…

How deep is your brand? You can say anything you want about amazon, but you cannot doubt the power and the depth of their brand. They own way more than their name in the marketplace. The brand name you know best is “amazon shopping” when you’re comparing a price at a bookstore or an appliance…

Think about the last few things you purchased. They hold the secrets to increasing your sales. Giving a seminar, I was in a stream-of-conscience talking about buying motives and why people buy. As usual I was focused on the customer side, the probable purchaser side, the buyer side of the equation. Then out of the…

My mother never went to Europe. She talked about it, dreamed about it — even opened a travel agency at age 55. Never got there. She died 15 years later, never achieving the goal. Oh, she achieved plenty of other goals. But not that one. I went to Europe for the first time at age…

Beginning a relationship is easy. Exploration is predominantly on the surface. Nothing too deep. Nothing too wide. Nothing too revealing. In the beginning, all is well. Friendships blossom. Feelings emerge. And life is good. It’s like fast dancing at a bar. You kind of get to know the other person without touching them. Watch them…

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